Snipr surfaces the triggers I used to spend hours hunting for. It's like having a research assistant who never sleeps.
I used to dread the morning press scroll. Now I open Snipr, see a handful of relevant triggers with drafted openers, and I'm done.
The human tuning makes the difference — the triggers are actually relevant, not noise.
Your niche, your sources
You define the publications, websites and news sources worth watching. Snipr scans them daily and surfaces the moments worth acting on.
Tuned to your ICP
Sectors, geographies, job titles, the firms you sell to. The filtering is built around your target customer profile, not a generic feed.
Contact + drafted email, ready to send
Every trigger comes with the right person, their email address, and a drafted email matched to the news. Copy, tweak, send.
How it works
From your niche to a ready-to-send email
Who it's for
Built for anyone whose next deal starts with the right moment
Start every outreach with a real, specific reason. Higher reply rates, less guesswork.
Do founder-led sales without living in the news. Snipr watches so you can sell.
Track the moments that signal a client needs what you do, across whatever niche you serve.
Simon Gillmore — Founder, Snipr
About the founder
Built by a salesperson, not a software company
I'm Simon Gillmore, and I've spent 25 years selling — at Dow Jones, Oracle and Reuters, and across a string of SaaS startups. I built Snipr because every trigger tool I tried was too generic to be useful in a real niche. That's why every Snipr setup is tuned by hand: the AI does the scanning, I make sure it's finding the triggers that matter to you.
See Snipr in 90 seconds
Pricing
Simple, transparent pricing
Pro
Guided setup, then it runs.
- •We configure your sources, ICP and triggers with you at signup
- •Daily triggers from your chosen sources
- •Contact, email address and drafted email per trigger
- •Dashboard access
Enterprise
Built for your team, for you to own.
- •Set up for you
- •Onboarding training
- •You own the software
- •Ongoing support and maintenance available
Pro starts with a free trial. Every account is set up and tuned with you personally.
FAQ