Sales triggers, tuned by a human — not a dashboard you babysit
Most reps never get round to fine-tuning Apollo, sequences or scoring rules. We read the press, set up your sources, and keep tuning the triggers ourselves — so what lands in your inbox is already sharp.
Set up and personally tuned for you · Used across the UK, Europe and Channel Islands
D. Marsh
New Head of Compliance · Caldwell & Pryce
L. Bertrand
Opening Jersey office · Meridian Wealth
S. Okafor
Quoted on AML reform · Northbridge Trust
R. Whitfield
Incoming MLRO · Harcourt Fiduciary
3
Sources scanned every day
24/7
Continuous monitoring
<1 day
From article to alert
How it works
From a published article to a ready-to-send email
Workflows scan daily
Regional press, Google News and an AI-curated sweep run every day against the firms you sell into.
AI reads for the trigger
Each article is checked for a named individual and a real reason to reach out — a hire, a quote, a raise, a move.
It lands, ready to act
The trigger appears in your dashboard with the contact found and a draft email already written.
Why a human
Nobody actually has time to tune Apollo
Every sales tool promises to get smarter with setup. Almost no one does the setup. Sequences go stale, scoring rules never get revisited, and the "AI" quietly defaults to noise. We do that work for you, on an ongoing basis — not once at onboarding and never again.
Built by someone who's done this
Set up and tuned by a 20-year enterprise SaaS sales veteran — the same judgement you'd pay a senior hire for, without the headcount.
Tuned on an ongoing basis
Source selection and trigger quality get reviewed and adjusted as a standing part of the service, not a one-off configuration step.
Highly customised, low cost
Because it's done for you rather than self-serve, it's built around how you actually sell — at a fraction of hiring or building this in-house.
The difference
Replace the morning press scroll
Without it
- Reading the trade press every morning, hoping to spot something
- Cold outreach with no clear reason or timing
- Finding out about a new MLRO three months after they started
- Searching for an email address before you can write to anyone
With Snipr
- Triggers arrive automatically, matched to your target list
- Outreach timed to a real event, while it's still news
- Notified within a day of the announcement
- Contact and a drafted email sitting next to the trigger
Who it's for
Built for the people who open the trade press every morning
Compliance officers & MLROs
We track the moves across the firms you watch — you get the trigger, not the job of reading the trade press every morning.
Business development
Reach a named decision-maker the day they become relevant, without ever opening a sequencing tool to make it happen.
Founders & sales leads
Get the research output of a much larger team — and someone senior tuning it — without hiring an SDR or doing it yourself.
"The best time to reach a prospect is the day they become one — not three months later, after the news has gone cold."
Pricing
Simple, transparent pricing
Start as an individual, scale to a team, or have it built onto your own infrastructure.
Individual
For one MLRO, compliance officer or BD person — set up and tuned for you, not a dashboard to configure yourself.
- Sources set up and tuned for you
- Contact lookup on demand
- Drafted outreach emails
- Ongoing trigger tuning
Team
For a small BD or compliance team — one shared view, actively tuned on your behalf as a standing part of the service.
- Everything in Individual
- Shared trigger queue
- Status tracking across the team
- Direct line to whoever tunes it
Enterprise
Built on your own infrastructure, with hands-on configuration and an ongoing tuning retainer.
- Your own n8n instance & database
- Custom source configuration
- Full data ownership
- Dedicated tuning retainer
FAQ
Questions
Do I have to configure this myself?
No. Source selection and trigger tuning are done for you, on an ongoing basis — that's the point. You tell us who you're targeting; we do the setup and keep refining it.
What counts as a sales trigger?
A named individual at a target firm doing something that gives you a real reason to reach out — a new compliance hire, a press quote, an expansion or a raise.
Where does the information come from?
Regional press, Google News, and a broader AI-curated sweep of business and trade publications, refreshed daily.
Do you find contact details for me?
Yes — once a trigger appears, you can look up the named individual's email directly from the dashboard.
Can I bring my own list of target firms?
Yes. On every plan your target list and geography are set up for you to match who you sell to.
Is there a free trial?
Yes — book a short setup call and we'll get your first real triggers running before you pay anything.
Let's set up your first signals
Book a short call and we'll configure your sources and tune your first triggers together — or start a free trial if you'd rather see it run first.
Or email us directly →